Strategy, storytelling, and systems that move ideas into impact
What We Do
Custom dashboards in Google Data Studio (formerly Looker Studio), Power BI, or Tableau, connecting GA4, ad platforms, Shopify, Amazon, Walmart, and your CRM into one source of truth. All backed by enterprise-grade analyst support to help you turn insights into actions.
Technical, on-page, off-page, and local SEO, plus answer and generative engine optimization so AI assistants recommend you. Digital PR and reputation management included.
Digital ads and traditional media planned, coordinated, and bought as a single program. Every platform; Google, Meta, LinkedIn, streaming, radio, print, direct mail, and more, all together as part of an integrated approach.
Content strategy, SEO-forward copywriting, photography, video, and social media all under one roof alongside Amazon A+ Content and retailer listing optimizations.
Custom sites, Shopify stores, headless CMS builds on Sanity or Payload built to drive new customers to your business paired with web apps, planned around UX and built for speed, engagement, conversion, and retention.
Senior marketing, business, and financial leadership at a fraction of the cost. Business assessment, growth strategy, roadmaps, and hands-on help putting it in motion alongside your team.
The Problem
Hiring help with marketing usually means picking a specialist and hoping their piece connects to the larger pie. It rarely does.
We’re an agency built around strategy that sees the whole picture and can do the work so that you can focus on what comes next.
Why Lakefly?
You work directly with the person doing the work. No account management relaying messages and upselling. No junior team learning on your dime. Real experts doing real work always a phone call away.
Spend is sized from your margins, customer value, and business stage. No percentage-of-revenue rule or platform minimums. We keep it simple, because business is already hard enough.
Search, ads, content, web, and data all woven and decided together, so each one makes the others cheaper instead of competing for credit. We grow businesses, not tactics.
By The Numbers
Where We Work
Lakefly Productions is based in Fort Wayne and works with businesses across the region, on-site where it helps and remotely where it doesn’t.
Who We Work With
If you sell through your own store, Amazon, Walmart, retail, or just Facebook, and advertise across several platforms. You need to know true acquisition cost, which products build repeat buyers, and where the next dollar belongs in your marketing strategy.
Home services, healthcare, professional services, and trades. You need marketing that fills the schedule with real jobs, and reporting that proves which channel did it.
We take on very select B2B engagements in specific industries where there’s a strong fit.
How We Work
A quick conversation to talk about your goals, numbers, and how we can help.
Discovery of what work should be done and how big the budget should be to support it
A roadmap ranked by impact and effort, with owners and dates.
Discussion
A quick conversation to talk about your goals, numbers, and how we can help.
Forecast
Discovery of what work should be done and how big the budget should be to support it
Plan
A roadmap ranked by impact and effort, with owners and dates.
Execute
The work gets done by the people who planned it, not handed off.
Report
On a specified cadence, against the plan, in revenue terms you can act on.
Optimize
Take what worked and do it better, get rid of the rest.
Still have questions? Ask them directly and you'll get a straight answer.
A full-service agency handles strategy and execution across every channel a business uses, rather than one or two specialties. For us that means analytics, SEO/AEO/GEO, paid media, content and media production, web development, UX design, journey mapping, fractional leadership, and more, all planned together so the channels support each other instead of competing.
What you pay depends on which services you need and how much work each month. We size the budget from your margins, what a customer is worth, then tell you honestly what the math can support and if we are a good fit.
Yes, and most clients do. Many start with an audit or a single service, then add others once they can see what’s working. You’re never required to buy the full set.
Mostly growing consumer brands and service businesses that have outgrown doing marketing themselves, but aren’t ready for a full in-house team.
Our clients’ annual revenues range from hundreds of thousands to multiple millions. If you’re smaller than that, we’ll usually recommend a one-time project and a plan your team can run.
When you work with us, you work directly with the people doing the work instead of an account team. As a result, we don’t make you pay for the overhead that comes with a larger agency. The trade-off is honest: a big agency has more hands. We have fewer layers between the plan, the work, and success.
Our founder, Jeffrey Pinnow, leads every engagement and is hands on every step of the way. For larger productions or specialized projects we bring in trusted partners, and you’ll always know who’s involved.
We’re based in Fort Wayne, IN and focus on Northeast Indiana, Northwest Ohio, and Southern Michigan.
Most of our work is fully remote-friendly, which allows us to work with brands all over the country.
A few details and we’ll come back with a straight answer, usually within one business day. No pitch deck, no discovery-call maze. Real people. Real answers.
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